Jaguar is undergoing a significant rebranding effort amid declining sales, with plans to launch a new all-electric grand tourer, the Type 00, in 2026. The brand, once a symbol of automotive excellence, has struggled to adapt to market shifts favoring SUVs and faces challenges in a crowded high-end EV market. Analysts express skepticism about Jaguar's ability to regain its former glory, citing the need for a clear and compelling strategy.
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